About Seiton Trading

About us

Seiton Trading is a Vancouver-based wholesale importer of Brazilian food and beverage products, sourced directly from producers and imported under our own SFCR licence.

What do we do?

We import Brazilian food and beverage products and sell wholesale to BC retailers, foodservice operators and distributors.

We source directly from producers in Brazil, with a focus on regional Brazilian products that broad-catalog competitors don’t carry, and handle landed cost, customs clearance and compliance under our own import licence. Seiton is run by Joao, who brings 10+ years in logistics and freight operations and native Portuguese fluency to every supplier relationship.

Our Differential

Portuguese-language supplier relationships and a focus on underserved regional Brazilian products that broad-catalog competitors don’t serve well.

Our Mission

Seiton exists to fix what’s broken about unreliable trade partners, false promises, profit put ahead of the relationship, and a lack of respect.

Partners grow together: our customers’ success is our success. That’s not a slogan, it’s why excellence and responsiveness are non-negotiable in how we operate.

Our Vision

To help the world see Brazil the way we do the magic of its cuisine, the warmth of its culture.

We want Seiton to become the reference for doing business with Brazil.

Our Values

Respect and partnership are non-negotiable.

That extends to employees, partners, and family alike. We’re only accountable for what we knew, and we only commit to what’s fact, nothing promised that isn’t real.